What drives key informant accuracy?
Christian Homburg, Martin Klarmann, Martin Reimann, and Oliver Schilke
| Year of publication: |
2012
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|---|---|
| Authors: | Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 594-608
|
| Subject: | Informationswert | Information value | Glaubwürdigkeit | Credibility | Faktorenanalyse | Factor analysis | Kognition | Cognition | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580796