What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Year of publication: |
March-April 2017
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Authors: | Herrmann, Andreas ; Sprott, David E. ; Schlager, Tobias |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 3/4, p. 266-281
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Subject: | leapfrogging | consumer behaviour | new-generation products | Technologietransfer | Technology transfer | Konsumentenverhalten | Consumer behaviour |
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