What drives liking different brand-related social media content?
Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska and Irena Bogoevska-Gavrilova
| Year of publication: |
2022
|
|---|---|
| Authors: | Ciunova-Shuleska, Anita ; Palamidovska-Sterjadovska, Nikolina ; Bogoevska-Gavrilova, Irena |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 4, p. 542-556
|
| Subject: | Brand-related messages | Engagement | Incentives | Intentions | Like | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2021-0277 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393479