What drives new product innovation in China? An integrative strategy tripod approach
| Year of publication: |
2020
|
|---|---|
| Authors: | Heredia, Jorge ; Yang, Xiaohua ; Flores, Alejandro ; Rubiños, Cathy ; Heredia, Walter |
| Published in: |
Thunderbird International Business Review. - Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 62.2020, 4 (02.03.), p. 393-409
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/tie.22127 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012274211