What drives new product success? : An investigation across product and countries ; Report No. 04-108
Dickson
Year of publication: |
2004
|
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Authors: | Gielens, Katrijn ; Steenkamp, Jan-Benedict E. M. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 2, p. 25-49
|
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