What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Year of publication: |
2022
|
---|---|
Authors: | Kim, Jungkeun ; Spence, Mark T. ; Oppewal, Harmen ; Park, Jongwon ; Marshall, Roger |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2153-2170
|
Subject: | compromise effect | extremeness aversion | field study | middle position | position effect | time pressure |
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