What drives trust transfer? : the moderating roles of seller-specific and general institutional mechanisms
Year of publication: |
2015
|
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Authors: | Chen, Xiayu ; Huang, Qian ; Davison, Robert M. ; Hua, Zhongsheng |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 2, p. 261-289
|
Subject: | institutional mechanisms | signaling theory | trust | trust transfer | website quality | Vertrauen | Confidence | Website | Signalling | Institutionenökonomik | Institutional economics | Konsumentenverhalten | Consumer behaviour | Institutionelle Infrastruktur | Institutional infrastructure |
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