What drives user engagement behavior in a corporate SNS account : the role of instagram features
Year of publication: |
2021
|
---|---|
Authors: | Chen, Jengchung Victor ; Trang Nguyen ; Jaroenwattananon, Jirapa |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 3, p. 199-227
|
Subject: | Instagram features | Corporate SNS account | Presence | Flow experience | Engagement behavior |
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