What Evolutionary Biology Can Teach Us About Corporate Reputation

Paul Argenti and Ryan Calsbeek of Dartmouth explain that corporations should focus not on their rankings, but on the attributes that influence those rankings. They combine evolutionary biology and corporate reputation research to determine what makes a company the best that it can be, arguing that a more scientific approach to corporate success is needed

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Year of publication:	[2021]
Authors:	Argenti, Paul A. ; Calsbeek, Ryan
Publisher:	[S.l.] : SSRN
Subject:	Firmenimage \| Corporate reputation \| Evolutionsökonomik \| Evolutionary economics \| Bioökonomik \| Bioeconomics \| Theorie \| Theory \| Wirtschaftsstudium \| Graduate economics education

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Extent:	1 Online-Ressource (4 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Management and Business Review, Vol. 1, No. 1, Winter 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2021 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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