What's in it for you? : examining the roles of consumption values and Thaler's acquisition-transaction utility theory in Chinese consumers' green purchase intentions
Year of publication: |
2022
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Authors: | Yuan, Ruizhi ; Liu, Martin J. ; Blut, Markus |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 1065-1107
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Subject: | Acquisition utility | Consumption values | Green products | Materialism | Moderators | Transaction utility | Value consciousness | Konsumentenverhalten | Consumer behaviour | China | Nutzen | Utility | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumtheorie | Consumption theory | Nutzentheorie | Utility theory | Öko-Produkt | Sustainable product |
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