What fashion startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Year of publication: |
2021
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Authors: | Ko, Jisu ; Ko, Eunju |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 2, p. 176-191
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Subject: | fashion crowdfunding | reward crowdfunding | fashion startups | success factors | South Korea | Südkorea | Unternehmensgründung | Business start-up | Crowdfunding | Mode | Fashion | Erfolgsfaktor | Success factor | Bekleidungsindustrie | Clothing industry |
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