What Fosters favorable attitudes toward using travel mobile applications?
Year of publication: |
May-June 2017
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Authors: | Im, Jinyoung ; Hancer, Murat |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 4, p. 361-377
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Subject: | Image | perceived enjoyment | personal innovativeness | technology acceptance model | travel mobile application | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
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