What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Year of publication: |
2015
|
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Authors: | Ghosh Chowdhury, Tilottama ; Micu, Camelia ; Ratneshwar, Srinivasan ; Kim, Eunjin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 920-933
|
Subject: | Werbepsychologie | Psychology of advertising | Konsumentenpräferenzen | Consumer preferences | Kaufentscheidung | Purchase decision | Experiment |
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