What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Ali Goli, Pradeep K. Chintagunta
| Year of publication: |
2021
|
|---|---|
| Authors: | Goli, Ali ; Chintagunta, Pradeep K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1169-1198
|
| Subject: | cross-category effects | tobacco marketing | customer loyalty | difference-in-differences | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Tabakindustrie | Tobacco industry | Rauchen | Smoking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796483