What hooks customers into using online reservation portals : a multichannel perspective
Year of publication: |
2013
|
---|---|
Authors: | Al-Hawari, Mohd Ahmad |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 1, p. 1-20
|
Subject: | Online-Buchungssystem | Online booking system | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Fluggesellschaft | Airline | Vereinigte Arabische Emirate | United Arab Emirates |
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