What I say about myself: communication of brand personality by African countries
Year of publication: |
2007
|
---|---|
Authors: | Pitt, Leyland F. ; Opoku, Robert ; Hultman, Magnus ; Abratt, Russell ; Spyropoulou, Stavroula |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 28.2007, 3, p. 835-844
|
Subject: | Herkunftsbezeichnung | Designation of origin | Website | Internationaler Tourismus | International tourism | Afrika | Africa |
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