What I see is what I want : top-down attention biasing choice behavior
Year of publication: |
2020
|
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Authors: | Vriens, Marco ; Vidden, Chad ; Schomaker, Judith |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 262-269
|
Subject: | Attention | Buyer choices | Decision-making | Eye tracking | Marketing | Value-based choices | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Wahrnehmung | Perception | Experiment | Visuelle Wahrnehmung | Visual perception | Entscheidungstheorie | Decision theory |
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