"What if my experience was not what I expected?" : examining expectation-experience (dis)confirmation effects in China’s rural destinations
Year of publication: |
2021
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Authors: | Wang, Chaohui ; Liu, Juan ; Zhang, Tingting |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 4, p. 365-384
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Subject: | Authenticity | China | expectation-experience (dis)confirmation | memorability | rural tourism | travel experience | Urlaubsverhalten | Holiday behaviour | Agrotourismus | Rural tourism | Tourismus | Tourism |
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