What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Amit Kumar Kushwaha, Prashant Kumar, Arpan Kumar Kar
| Year of publication: |
2021
|
|---|---|
| Authors: | Kushwaha, Amit Kumar ; Kumar, Prashant ; Kar, Arpan Kumar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 207-221
|
| Subject: | Artificial intelligence | Big data analytics | Chatbots | Customer experience | Service quality | Social media analytics | Big Data | Big data | Künstliche Intelligenz | Social Web | Social web | Data Mining | Data mining | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206362