What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Year of publication: |
2021
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Authors: | Kushwaha, Amit Kumar ; Kumar, Prashant ; Kar, Arpan Kumar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 207-221
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Subject: | Artificial intelligence | Big data analytics | Chatbots | Customer experience | Service quality | Social media analytics | Big Data | Big data | Künstliche Intelligenz | Social Web | Social web | Data Mining | Data mining | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | B-to-B-Marketing | Business-to-business marketing |
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