What influences online shopping in Nigeria : trust or website quality?
Ebes Esho & Grietjie Verhoef
| Year of publication: |
2021
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|---|---|
| Authors: | Esho, Ebes ; Verhoef, Grietjie |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 16.2021, 3, p. 155-175
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| Subject: | Online Retail Shopping | Trust | Website Quality | Purchase Intention | E-Vendor | Consumers | Shopping Decision | Internet Marketing | Advertising | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Website | Online-Marketing | Internet marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Nigeria | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2021/v16n3a8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013282425