What influences purchases of color televisions?
Year of publication: |
1966
|
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Authors: | Riter, Charles B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 42.1966, 4, p. 25-31
|
Subject: | Marktpsychologie | Rundfunkindustrie | Vereinigte Staaten |
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