What influences the purchase intention of online travel consumers?
Year of publication: |
2024
|
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Authors: | Tam, Carlos ; Pereira, Francisca Caetano ; Oliveira, Tiago André Gonçalves Félix de |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 24.2024, 2, p. 304-320
|
Subject: | online travel purchase intention | trust | brand image | website quality | product marketing activities | risk | Markenimage | Brand image | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Reisevermittler | Travel agency | Electronic Commerce | E-commerce | Vertrauen | Confidence | Produktqualität | Product quality |
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