What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence
Year of publication: |
2005
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Authors: | Mcdermott, Laura ; Stead, Martine ; Hastings, Gerard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 21.2005, 5-6, p. 545-554
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