What is competitive strategy? : origins and developments of a relevant research area in strategic management
Year of publication: |
2012
|
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Authors: | Pisanok, Vincenzo ; Hitt, Michael A. |
Published in: |
Handbook of research on competitive strategy. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78195-334-1. - 2012, p. 21-44
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy |
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