What Is Creative to Whom and Why? Perceptions in Advertising Agencies
| Year of publication: |
2003
|
|---|---|
| Authors: | Koslow, Scott ; Sasser, Sheila L. ; Riordan, Edward A. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 01, p. 96-110
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |