What is marketing?
Alvin J. Silk
| Year of publication: |
2006
|
|---|---|
| Authors: | Silk, Alvin J. |
| Publisher: |
Boston, Mass. : Harvard Business School London : McGraw-Hill |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 207 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4221-0460-5 ; 978-1-4221-0460-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004875820