What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos and Nikos Kanellos
Year of publication: |
2024
|
---|---|
Authors: | Sakas, Damianos P. ; Giannakopoulos, Nikolaos T. ; Terzi, Marina C. ; Kamperos, Ioannis Dimitrios G. ; Kanellos, Nikos |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 6, p. 1313-1347
|
Subject: | Big Data | Crisis | Customers’ brand engagement | Fintechs | Video marketing | Vulnerable customer | Beziehungsmarketing | Relationship marketing | Finanztechnologie | Financial technology | Markenführung | Brand management | Finanzkrise | Financial crisis | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
Saved in:
Online Resource