What is the optimal number of response alternatives for rating scales? : from an information processing perspective
Year of publication: |
June 2015
|
---|---|
Authors: | Chen, Xinxin ; Yu, Hongyan ; Yu, Fang |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 2, p. 69-78
|
Subject: | rating scale | response alternatives | reaction time | fixation duration | eye-tracking |
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