What makes a helpful online review? : a study of customer reviews on Amazon.com
Susan M. Mudambi; David Schuff
| Year of publication: |
2010
|
|---|---|
| Authors: | Mudambi, Susan M. ; Schuff, David |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 34.2010, 1, p. 185-200
|
| Subject: | Online-Handel | Online retailing | Produktqualität | Product quality | Produktgestaltung | Product design | Meinung | Opinion | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963316