What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences
Year of publication: |
2011
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Authors: | Bennett, Roger |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 1, p. 8-28
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