What makes a marketer? : development of "marketing professional identity" among marketing graduates during early career experiences
Roger Bennett
| Year of publication: |
2011
|
|---|---|
| Authors: | Bennett, Roger |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 8-27
|
| Subject: | Marketing | Absolventen | Graduates | Erwerbsverlauf | Occupational attainment | Persönlichkeitspsychologie | Personality psychology | Arbeitszufriedenheit | Job satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841753