What makes a self-deprecating advertisement more persuasive? : the role of self-uncertainty
Year of publication: |
2024
|
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Authors: | Liu, Cong ; Gao, Jiahui |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 106-121
|
Subject: | Advertising | Self-deprecating | Self-uncertainty | Self-verification |
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