What makes advertising profitable
Year of publication: |
1977
|
---|---|
Authors: | Adams, William James ; Yellen, Janet L. |
Published in: |
The economic journal : the journal of the Royal Economic Society. - Oxford : Oxford University Press, ISSN 1468-0297, ZDB-ID 3025-9. - Vol. 87.1977, p. 427-779
|
Subject: | Werbung |
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