What makes an imagined future credible?

Narratives of the future are a crucial source of the dynamics of capitalism (Beckert 2016). Since there are no future facts, assessments of the future necessarily need to rely on accounts that cannot be limited to the presentation of facts. This means they cannot be true or false, but they can be credible or non-credible. To trigger decisions, the narrative must convince actors that it is at least sufficiently probable that events will indeed play out as portrayed. But where does this credibility come from? I propose a simple model which consists of three elements. I distinguish first the story-maker or persuader, the person (or institution) that creates specific imagined futures and often wants to convince other actors of the accuracy of the narrative. Second, the story-taker or agent who ultimately makes the decisions through which resources are put at risk and who needs to become convinced of the credibility of the imagined future. The third element in the model is social context, the features of the social and material environment that position the agent in a social network and influence assessments of credibility.