What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Eonyou Shin, Jung Eun Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Shin, Eonyou ; Lee, Jung Eun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 416-428
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| Subject: | Curiosity | Fashion influencer | Product novelty | Social media | Social shopping service | Social Web | Social web | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing | Textilhandel | Textile distribution | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581696