What makes for the best rivalries in individual sports and how can marketers capitalize on them?
Year of publication: |
December 2017
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Authors: | Ambrose, Scott C. ; Schnitzlein, Nathan |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 4, p. 223-234
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Subject: | tennis | individual sports | rivalry | social identity theory |
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