What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products
Andrew D. Gershoff & Judy K. Frels
| Year of publication: |
2015
|
|---|---|
| Authors: | Gershoff, Andrew D. ; Frels, Judy K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 1, p. 97-110
|
| Subject: | environmental decisions | green product evaluations | product attributes | centrality | categorization | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Umweltschutz | Environmental protection |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502717