What makes sales presentations effective : a buyer-seller perspective
John E. Cicala, Rachel K. Smith and Alan J. Bush
| Year of publication: |
2012
|
|---|---|
| Authors: | Cicala, John E. ; Smith, Rachel Korfhage ; Bush, Alan J. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 2, p. 78-88
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Verkaufspersonal | Salespeople | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511748