What makes them click : empirical analysis of consumer demand for search advertising
Year of publication: |
2015
|
---|---|
Authors: | Jeziorski, Przemyslaw ; Segal, Ilya |
Published in: |
American economic journal : a journal of the American Economic Association. - Nashville, Tenn. : AEA, ISSN 1945-7669, ZDB-ID 2442378-6. - Vol. 7.2015, 3, p. 24-53
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Nutzenmaximierung | Utility maximization | USA | United States |
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