What motivates tourists to share online?
Year of publication: |
2018
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Authors: | Yu, Guopeng |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 3, p. 256-272
|
Subject: | tourists | user-generated content | UGC | referral rewards systems | RRSs | behavioural intentions | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Tourismus | Tourism | Motivation | Tourismuswirtschaft | Tourism industry | Kundenzufriedenheit | Customer satisfaction |
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Lee, Kwang-Ho, (2015)
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Shu, Gequn, (2014)
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