What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective
Year of publication: |
2023
|
---|---|
Authors: | Zheng, Shiyong ; Chen, Jiada ; Liao, Junyun ; Hu, Hsin-Li |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-10
|
Subject: | Live streaming | Flow theory | Social presence | Interactivity | Optimal stimulation level | Motivation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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