What motivates young Indian consumers to buy organic food?
Year of publication: |
2022
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Authors: | Matharu, Gurmeet Kaur ; von der Heidt, Tania ; Sorwar, Golam ; Sivapalan, Achchuthan |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 5, p. 497-516
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Subject: | organic food purchase behavior | organic food purchase intention | theory of planned behavior | Young consumers | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Indien | India | Jugendliche | Youth | Kaufmotiv | Consumer motivation | Verbrauchereinstellung | Consumer attitudes |
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