What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs
Year of publication: |
2011
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Authors: | Agariya, Arun Kumar ; Singh, Deepali |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 21261799. - Vol. 10.2011, 4 (1.10.), p. 203-238
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