What's So GR-R-R-REAT about Your Bank? It's easier to market an excellent bank than an ordinary one, according to Jim Collins, author of the best-selling management book 'Good to Great.' Collins talks about the factors that enable businesses such as banks to evolve from being merely good to being exceptional.
Year of publication: |
2003
|
---|---|
Authors: | Albro, Walt |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 35.2003, 5, p. 28-33
|
Saved in:
Saved in favorites
Similar items by person
-
Albro, Walt, (2010)
-
Williams, Scott V, (2010)
-
Albro, Walt, (2012)
- More ...