What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Year of publication: |
2009-01
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Authors: | Bertrand, Marianne ; Karlan, Dean ; Mullainathan, Sendhil ; Shafir, Eldar ; Zinman, Jonathan |
Institutions: | Economics Department, Yale University |
Series: | |
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Type of publication: | Book / Working Paper |
Classification: | C93 - Field Experiments ; D01 - Microeconomic Behavior: Underlying Principles ; D12 - Consumer Economics: Empirical Analysis ; D14 - Personal Finance ; D21 - Firm Behavior ; D81 - Criteria for Decision-Making under Risk and Uncertainty ; D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; M31 - Marketing ; M37 - Advertising ; O12 - Microeconomic Analyses of Economic Development |
Source: |
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What's advertising content worth? Evidence from a consumer credit marketing field experiment
Bertrand, Marianne, (2008)
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What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne, (2009)
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
Bertrand, Marianne, (2009)
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Getting to the Top of Mind: How Reminders Increase Saving
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What's advertising content worth? : Evidence from a consumer credit marketing field experiment
Bertrand, Marianne, (2008)
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What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne, (2009)
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