What's Fashion? It's Method!

Intro -- Frontespizio -- Copyright -- Table of Contents -- Preface -- Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets -- 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini -- 1.1 Fashion System and Italian Lifestyle -- 1.2 New challenges to face change -- 2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi -- 2.1 The complexity of fashion -- 2.2 Fashion and digital technologies -- 2.3 Conclusions -- Bibliography -- 3 Fashion Future: Crafting Innovative Business Models in Fashion by Francesca Romana Rinaldi -- 3.1 Emerging business models -- 3.2 Customer centricity in fashion -- 3.3 The new drivers: digitalization, technology, sustainability -- 3.4 The future of fashion -- Bibliography -- 4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture by Marco Turinetto -- 4.1 Why speak of the Italian Fashion Model? -- 4.2 New scenarios for fashion projects -- 4.3 The centrality of the Brand Product Manager -- 4.4 Artisanal design as an opportunity -- 4.5 Design, from strategy to creativity and manufacture -- 4.6 Italian Culture: the competitive advantage of being interdisciplinary -- Bibliography -- 5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design by Susanne Kreuzer and Silvia Festa -- 5.1 The role of creativity and design in strategic innovation -- 5.2 The creative process as a new method of innovation of the product/service -- Bibliography -- 6 Fashion in the Age of Digital Collaborative Production by Silvia Mazzucotelli Salice -- 6.1 Fashion on the move -- 6.2 What's digital fashion? -- 6.3 Creating fashion through digital collaborative technologies -- 6.4 The potential of digital collaborative fashion -- Bibliography