What's hot? What's not? : "Uniqueness" als Erfolgsfaktor des viralen Marketing
Anna Multani
| Year of publication: |
2012
|
|---|---|
| Authors: | Multani, Anna |
| Publisher: |
München : FGM-Verl |
| Subject: | Virales Marketing | Viral marketing | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 95 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 202 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-940260-22-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009578975