What's important for trustful communication with customers? : an empirical analysis
Year of publication: |
2012
|
---|---|
Authors: | Nienaber, Ann-Marie ; Schewe, Gerhard |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 37.2011/12, 2, p. 1-21
|
Subject: | Kommunikation | Communication | USA | United States | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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