What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
Year of publication: |
2019
|
---|---|
Authors: | Tsai, Yi-Lin |
Other Persons: | Dev, Chekitan (contributor) ; Chintagunta, Pradeep K. (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Gastgewerbe | Hospitality industry | Hotellerie | Hotel industry |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research: December 2015, Vol. 52, No. 6, pp. 865-878 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 16, 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin, (2015)
-
Erkmen, Ezgi, (2015)
-
Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah, (2022)
- More ...
-
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin, (2015)
-
A complete modeling for fish robots with actuators
Chen, Yung-Hsiang, (2019)
-
Informational and noninformational advertising content
Tsai, Yi-Lin, (2021)
- More ...