What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Felix Septianto, Widya Paramita and Sheng Ye
| Year of publication: |
2023
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|---|---|
| Authors: | Septianto, Felix ; Paramita, Widya ; Ye, Sheng |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 2, p. 179-192
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| Subject: | Werbung | Advertising | Personalisierung | Personalization | Verbraucher | Consumers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1990810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233791